Guided or free-form AI
How I replaced weak prompt-first interactions with guided professional decisions and optional prompting, helping establish a product direction that later shipped and gained paying customers.
Designing complex B2B, enterprise and AI products
I bring structure to complex AI and SaaS products, define evidence-based product direction, and translate it into experiences that teams can confidently build and scale.
Connect on LinkedInFeatured work
A selection of work across B2B SaaS, enterprise AI and AI-assisted workflows. Each study focuses on the decisions behind the design.
Governing AI knowledge
How I turned provenance into an investigation workflow for an enterprise AI MVP. The client accepted the direction and praised its precision and detail.
Migrate what matters
How I challenged feature-parity migration, secured approval for a narrower scope and avoided approximately two months of projected development effort.
Wall of love
Hear first-hand from other people I have previously worked with.
I had a lot of data and the structure wasn't giving clear user value. Marco was amazing at refining this work and bringing it to a clear, usable path forward.
Julie Shiller
Founder, Climate UX (ex Google, Meta, BBC)
Marco had lots of ideas and suggestions and laid them out in a way that was easy to understand. He also helped me hone in on my strategy to generate more leads from my website.
Bea Batungbacal
Solopreneur, BBat Paints
Current projects
In my spare time, I like working on passion projects. Here’s what I’m working on.
Green Together
Leading product design and strategy for a climate-action platform, including its initial design system and experience direction.
Signal
Exploration of a ticket-based AI workflow for building implementation literacy and making more informed decisions about generated code.