My design philosophy
Accessibility
I design for accessibility, making sure my work complies with the latest international guidelines.
Inclusivity
I design for inclusivity, making it my mission to remove or minimize segregation and bias towards users.
Sustainability
I design for sustainability, always prioritizing design decisions that have the least negative impact on the environment.
My design philosophy
Accessibility
I design for accessibility, making sure my work complies with the latest international guidelines.
Inclusivity
I design for inclusivity, making it my mission to remove or minimize segregation and bias towards users.
Sustainability
I design for sustainability, always prioritizing design decisions that have the least negative impact on the environment.
My design philosophy
Accessibility
I design for accessibility, making sure my work complies with the latest international guidelines.
Inclusivity
I design for inclusivity, making it my mission to remove or minimize segregation and bias towards users.
Sustainability
I design for sustainability, always prioritizing design decisions that have the least negative impact on the environment.
Case Studies
Here are some projects that I enjoyed working on
Case Studies
Here are some projects that I enjoyed working on
Case Studies
Here are some projects that I enjoyed working on

Case 1
Research driven design in the travel industry
User research played a massive role in optimizing the information architecture of Exoticca's homepage. In this project, insights were gathered though various research techniques with non-digital natives. This was used to reorganize the website in a way that made sense to the target users.
Read case

Case 1
Research driven design in the travel industry
User research played a massive role in optimizing the information architecture of Exoticca's homepage. In this project, insights were gathered though various research techniques with non-digital natives. This was used to reorganize the website in a way that made sense to the target users.
Read case

Case 1
Research driven design in the travel industry
User research played a massive role in optimizing the information architecture of Exoticca's homepage. In this project, insights were gathered though various research techniques with non-digital natives. This was used to reorganize the website in a way that made sense to the target users.
Read case

Case 2
Multi-brand design system & component library
What happens when hundreds different button styles collide across multiple platforms? Design chaos. My solution: an elegant component architecture that reduced inconsistencies and slashed development time. The system became Otto Group one.O's digital foundation, enabling various product teams to build with unprecedented speed and consistency.
Coming soon!

Case 2
Multi-brand design system & component library
What happens when hundreds different button styles collide across multiple platforms? Design chaos. My solution: an elegant component architecture that reduced inconsistencies and slashed development time. The system became Otto Group one.O's digital foundation, enabling various product teams to build with unprecedented speed and consistency.
Coming soon!

Case 2
Multi-brand design system & component library
What happens when hundreds different button styles collide across multiple platforms? Design chaos. My solution: an elegant component architecture that reduced inconsistencies and slashed development time. The system became Otto Group one.O's digital foundation, enabling various product teams to build with unprecedented speed and consistency.
Coming soon!

Case 3
Introducing average internet user to web3.0
Creating a design system is challenging. Creating it for new technology is even more challenging. Finding the right tone and being able to communicate new concepts easily was the key challenge in this project with Moonkey
Read case

Case 3
Introducing average internet user to web3.0
Creating a design system is challenging. Creating it for new technology is even more challenging. Finding the right tone and being able to communicate new concepts easily was the key challenge in this project with Moonkey
Read case

Case 3
Introducing average internet user to web3.0
Creating a design system is challenging. Creating it for new technology is even more challenging. Finding the right tone and being able to communicate new concepts easily was the key challenge in this project with Moonkey
Read case

Case 4
Culture-specific patterns with Bayanderma
Understanding local interaction patterns was key to solving this design challenge. Without first getting to know the culture and what users were accustomed to, the final outcome would not have been as effective as it was.
Read case

Case 4
Culture-specific patterns with Bayanderma
Understanding local interaction patterns was key to solving this design challenge. Without first getting to know the culture and what users were accustomed to, the final outcome would not have been as effective as it was.
Read case

Case 4
Culture-specific patterns with Bayanderma
Understanding local interaction patterns was key to solving this design challenge. Without first getting to know the culture and what users were accustomed to, the final outcome would not have been as effective as it was.
Read case